The body
Performance, wellness, longevity and sport
Muay Thai, boxing, bodybuilding, climbing, mountaineering and adventure sports. Your product in the training and the recovery
Services
How to work with me
For brands and companies that want to reframe the category
Three worlds a brand can enter
A company should enter my content because its product proves something worth understanding
The mind
AI, B2B software, fintech, marketing, sales and go‑to‑market
First Principles, my newsletter, and my book, First Principles of Persuasion, in 2027
The image
Luxury, fashion, beauty, premium lifestyle and travel
My face, my frame, my aesthetics. Campaign modeling and art direction
Where we begin,
and where it leads
Companies allocate capital. Readers give attention and trust. What I bring is time, and each step up delivers more of it to your brand
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Proof
One idea
One original piece on my page, or one session in your room. Live in two to four weeks
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Familiarity
A season
Six pieces over three months. What my readers ask in the first half shapes the second
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Desire
The frame
I am the face and the art director of your campaign. Stills and film for your channels
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Belonging
A body of work
A place in my world: six months inside one of the storylines my readers are following
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Direction
The strategy
A seat at your table: positioning and go-to-market with your team, carried in public
Images carry thoughts farther
I art-direct what I publish. The photograph stops the scroll. The idea shifts the category.
Open any post to read it in full
On your campaign, the strategist, spokesperson, model and athlete can be the same person
You think you are buying reach
- 5M+impressions in 12 months
- 1M+people reached on LinkedIn in 12 months
- 29×more people reached than I have followers
- 66%of my impressions were from members outside my network
Reach is the part a media budget already buys, but I exponentiate its effect
Five sources of value in one person
A strategist, an authority, an audience, a model and an art director. One brief
Find the angle
I identify the angle that makes your product’s value clear and can build and lead the marketing strategy around it
Borrow my authority
My recommendation carries my experience and reputation, connecting your brand with the excellence my work represents
Reach my audience
My audience, publishing channels and distribution relationships give the idea a route to the people you want to reach
Put me in the frame
Professional modeling experience and an established visual identity become part of your campaign
Shape how it is seen
I can lead the art direction, photography and design that make the positioning visible
Testimonials: what people are saying
“What can I say about Carina that does not make me sound like a starstruck fan… Carina totally understands the nature of what founders go through while navigating the fundraising experience and has key insight to look at your project with financial and operational know-how. She understands what is missing, what is exciting, what is possible, what is needed, and what it really takes to be a community-led brand that is profitable and sustainable. She has become one of my treasured advisors.”
“Carina is one of the most professional and insightful people I've ever met in the startup world. She helped us secure our first $100K check... If you get a chance to work with her, my advice is simple: listen to what she says. It will save you time and get you real results.”
“Carina was by far the best meeting I've had. Her advice was not generic or surface level. She took the time to deeply understand my company and provided thoughtful, customized insights based on my specific situation. She was incredibly honest, practical, and offered business advice that was both relevant and immediately actionable.”
“My call with Carina was nothing short of exceptional... Carina has the unique ability to provide highly personalized tactical, operational, and strategic advice at a world class level.”
“Carina quickly understood that the value proposition for my product was hiding in a function I was treating as a secondary feature... she immediately recognized that it was the moat. She further helped clarify product positioning and investor narrative.”
“Within just a few minutes she understood the essence of what I'm building and helped me reframe the problem in a much clearer way... The conversation was focused, thoughtful, and efficient — no wasted time or energy.”
“A call with Carina is a must if you want to take your fundraising process to the next level... she doesn't just provide access to capital — she connects you with strategic investors who can also become partners and, in some cases, bring new clients and revenue opportunities into the business.”
“My questions on investment round strategies had the potential to be answered in a super fluffy way, but Carina really knew her stuff and was able to identify the right strategy for me... It was clear she grasped the nature of what we do, which is quite complicated, very quickly.”
“Carina has an exceptional ability to turn complex ideas into clear, compelling stories. Her crystallisation method moves mountains, transforming how you see and communicate your vision. She combines sharp strategic insight with genuine empathy.”
“Within 20 minutes she'd identified the biggest liability in my business and reframed it in a way I'd been avoiding emotionally... She delivered it clean, no sugar-coating, but with enough care that it landed instead of bouncing off. That's rare... she doesn't just diagnose, she gives you the reframe. If you're a founder who wants clarity over comfort, book her.”
Position your product inside my work
Reframe your
category
Own a new category; expand into new verticals; reach entirely new audiences; build a deeper connection with the ones you have.